How Many Products Can I Have In Google Shopping?

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How Many Products Can You Advertise On Google Shopping?

The simple answer is a lot – hundreds of thousands in fact!  In fact, there are retailers with millions on products…

Your initial limit will be set inside Google Merchant Center and what will happen is that as your business grows you’ll hit those limits.  Before you can have that limit increased Google will review the quality of your feed.  If you have more than 20% of your products showing with errors, then you won’t be allowed to increase your product limit.  You’ll have to fix errors and go back to Google to request a review.

In my experience they’ll usually double your limit, but you can request a higher limit if it’s needed.

So, whether you have 1 product or half a million products it’s not a problem!